Sarti Tasting Campaign
How a free Spritz turned 30,000 strangers into Sarti drinkers.
- Client
- Campari Deutschland GmbH
- Industry
- FMCG
- Services
- End to end: concept, design, customer journey, hosting and voucher management.
The numbers
Project overview
The brief
Sarti wanted Germans to actually taste the Spritz, not just see another ad for it. The job was simple to describe and hard to do: put free drinks into hands at partner bars, and turn every step into clean first-party data.
What we built
A digital path from "I saw something online" to "I'm holding a free Sarti at the bar around the corner." Vouchers go out, guests show up, the loop closes itself with feedback and reminders.
The guest journey
- Visitors land on the campaign page and pick a partner bar from a map.
- They drop name, email and T&C consent. That's the whole form.
- A welcome email arrives within seconds, with the voucher and a clear "Redeem now" button.
- "Redeem now" opens a redemption page that makes it obvious: this only works at the chosen bar, in person.
- At the bar, the guest taps the second "Redeem now" button in front of staff. The screen flips to "redeemed" and the voucher dies on the spot. Try it twice and the system politely says it's already used.
- Staff sees the proof on the phone, pours the Spritz, done. No printer, no paperwork, no special till.
What runs by itself
- Five minutes after redemption, a feedback mail asks how the drink was and how the venue handled it.
- Vouchers untouched for ten days get one friendly reminder. After that they expire quietly.
See it work
From a map to a free Spritz in three taps.
Pick a partner bar, get the voucher by email, tap Redeem now in front of staff. The screen flips to redeemed and the voucher is spent on the spot.
- 01Pick a partner bar on the map
- 02Get the voucher by email
- 03Tap Redeem now at the bar
Find a bar near you
Your voucher
A Sarti Spritz, on us
Bar Centrale
CodeSRT 4827
Works at Bar Centrale only, in person.
Redeemed
Enjoy your Spritz.
SRT 4827
Why a beverage brand wants this
- 01 It's all digital. No street team, no clipboards, no rented booth at a festival.
- 02 Every drink is also a data point. Names, emails and feedback come straight to you, with consent.
- 03 The brand shows up where it matters: in someone's hand, in their favourite bar.
Want one of these for your brand?