Campari Tasting Campaign
Same play, Campari red. 45% of vouchers got redeemed.
- Client
- Campari Deutschland GmbH
- Industry
- FMCG
- Services
- End to end: concept, design, customer journey, hosting and voucher management.
The numbers
Project overview
The brief
Get the Campari Spritz onto German tables. Not as a poster, not as a banner ad, but as a real drink in someone's hand, in a real bar, with the data trail to prove it.
What we built
A digital voucher journey running on the same logic as our Sarti campaign, retuned for Campari's tone and partner network. Guests pick a venue, claim a free Spritz, and the rest of the funnel takes care of itself.
The guest journey
- Visitors land on the campaign page and pick a Campari partner venue from the list.
- They submit name, email and consent. That's the whole form.
- A welcome mail lands within seconds with the voucher and a clear "Redeem now" button.
- "Redeem now" opens a redemption page that spells out the rules: this voucher only works at the chosen venue, in person, today.
- The second "Redeem now" tap, in front of staff, kills the voucher on the spot. Try it twice and the system just says it's already done.
- Bartender sees the redeemed screen, pours a Campari Spritz, done.
What runs by itself
- Five minutes after redemption, a feedback mail asks the guest to rate the drink and the venue.
- Vouchers untouched after ten days get one friendly reminder, then quietly expire.
See it work
Claimed online, poured at the bar.
The same three taps, in Campari red. The second Redeem now happens in front of the bartender, and no voucher can be used twice.
- 01Pick a partner bar on the map
- 02Get the voucher by email
- 03Tap Redeem now at the bar
Find a bar near you
Your voucher
A Campari Spritz, on us
Bar Centrale
CodeCMP 3159
Works at Bar Centrale only, in person.
Redeemed
Enjoy your Spritz.
CMP 3159
Why a beverage brand wants this
- 01 It's all digital. No clipboards, no street team, no logistics nightmare around physical vouchers.
- 02 You get clean first-party data. Every drink poured leaves a name, an email and a feedback score behind it.
- 03 The brand shows up where the decision happens: in someone's hand, in their favourite bar.
Want one of these for your brand?