Turning drink trials into a game for memorable, scalable consumer activation
Client
Leading Beverage Manufacturer
Industry
FMCG / Hospitality Tech
Headquarters
Germany
Services
360° all-in: concept development, gamified interface design, dashboard creation, voucher management, fulfillment
Designed a digital engagement tool that transforms a simple drink trial into a slot-style game, accessible via venue-specific QR codes.
Guests scan a unique QR code on menus, coasters, or posters and land on a customized microsite featuring a branded slot machine.
With a single tap, the virtual reels spin and immediately reveal a prize—primarily a free signature Spritz (or a non-alcoholic alternative).
Winners submit their email address to receive a one-time QR code for in-venue redemption; no additional staff intervention is needed.
Once a venue’s monthly drink quota is exhausted, the game still rewards guests with guaranteed digital assets (e.g., recipe e-books or brand merchandise).
An age-gate and non-alcoholic options ensure responsible sampling and compliance.
A dedicated dashboard empowers the brand’s sales team to:
The fully automated system scales to hundreds of thousands of trials per year, with each interaction tracked for reporting and optimization.
in pilot phase
in first quarter
per guest on the slot microsite
versus guaranteed digital rewards
Delivers high-impact trial generation by combining gamification with controlled giveaway logic—an entertaining way to put products in hands.
Provides direct, measurable consumer interaction without adding workload for venue staff.
Custom branding at the outlet level creates a unique, shareable experience that drives social buzz.
Ensures scalability: a single dashboard manages quotas, creative assets, and campaign parameters across hundreds of locations.
Balances excitement with compliance through age-gating and non-alcoholic prize options.
Turns every table into a potential social media moment—extending reach organically as guests share their wins.
Menu Placement Campaign – National Rollout
Product Sampling Campaign – National Rollout
Product Sampling Campaign – National Rollout
Sarti Tasting Campaign – National Activation
Campari Tasting Campaign – National Activation
AI Web Creator – Hospitality Web Activation
Digi-Local Visibility – Digital Discovery Activation
Slot Machine – Consumer Engagement Engine
Menu Placement Campaign – National Rollout
Product Sampling Campaign – National Rollout
Product Sampling Campaign – National Rollout
Sarti Tasting Campaign – National Activation
Campari Tasting Campaign – National Activation
AI Web Creator – Hospitality Web Activation
Digi-Local Visibility – Digital Discovery Activation
Slot Machine – Consumer Engagement Engine
Ready to gamify your trials and spark consumer excitement?
