How a free Spritz turned 30,000 strangers into Sarti drinkers.
Client
Campari Deutschland GmbH
Industry
FMCG
Services
End to end: concept, design, customer journey, hosting and voucher management.
The brief
Sarti wanted Germans to actually taste the Spritz, not just see another ad for it. The job was simple to describe and hard to do: put free drinks into hands at partner bars, and turn every step into clean first-party data.
What we built
A digital path from "I saw something online" to "I'm holding a free Sarti at the bar around the corner." Vouchers go out, guests show up, the loop closes itself with feedback and reminders.
The guest journey
Visitors land on the campaign page and pick a partner bar from a map.
They drop name, email and T&C consent. That's the whole form.
A welcome email arrives within seconds, with the voucher and a clear "Redeem now" button.
"Redeem now" opens a redemption page that makes it obvious: this only works at the chosen bar, in person.
At the bar, the guest taps the second "Redeem now" button in front of staff. The screen flips to "redeemed" and the voucher dies on the spot. Try it twice and the system politely says it's already used.
Staff sees the proof on the phone, pours the Spritz, done. No printer, no paperwork, no special till.
What runs by itself
Five minutes after redemption, a feedback mail asks how the drink was and how the venue handled it.
Vouchers untouched for ten days get one friendly reminder. After that they expire quietly.
since campaign launch
within 10 days
post-redemption
It's all digital. No street team, no clipboards, no rented booth at a festival.
Every drink is also a data point. Names, emails and feedback come straight to you, with consent.
The brand shows up where it matters: in someone's hand, in their favourite bar.
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