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Proven Success Case

Sarti Tasting Campaign – National Activation

Driving trial and engagement with a structured digital-to-physical voucher journey

Web & Graphic Design
UX/UI & Visual Identity
Web Architecture & Hosting
Big Data Targeting
Smart B2B Communication
End-to-End Fulfillment
Data-Driven Outreach
Conversion-Optimized Interface
Scalable Infrastructure
Creative Concept & Execution

Client

Campari Deutschland GmbH

Industry

FMCG

Headquarters

Germany

Services

360° all-in: concept, design, customer engagement, website hosting, voucher management, fulfillment

Project Overview

Built a multi-step user journey to distribute free Sarti Spritz vouchers at partner bars and restaurants across Germany.

Visitor lands on the campaign landing page and selects their desired venue to claim a free Spritz.

Upon selecting a venue, user completes a form capturing name, email address, and T&C consent for participation and data processing.

System automatically sends a “Welcome” email containing detailed voucher information and a “Redeem Now” button.

Clicking “Redeem Now” in the email redirects the user to a dedicated voucher-redemption page, clearly stating that the voucher is valid only at the chosen venue and must be redeemed in person.

On the redemption page, a second “Redeem Now” button instantly invalidates the digital voucher; if already used, the user sees a message indicating prior redemption (future versions will include a timestamp).

In-venue, the customer shows the digital voucher on their smartphone to staff and receives their free Campari Spritz.

Five minutes after redemption, an automated follow-up email is sent, kindly requesting venue feedback and checking if the drink was enjoyed.

If the voucher is not redeemed within 10 days, a reminder email is triggered to prompt the user to redeem before expiration.

80,000+ registrations

since campaign launch

62% Redemption rate

within 10 days

90% feedback response rate

post-redemption

Why every beverage manufacturer should do this:

Fully digital, scalable solution—drives tastings in partner venues without a large field sales force.

Captures valuable consumer data through direct registration and automated follow-ups.

Boosts brand presence and loyalty via personal in-venue interactions.

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