Driving trial and engagement with a structured digital-to-physical voucher journey
Client
Campari Deutschland GmbH
Industry
FMCG
Headquarters
Germany
Services
360° all-in: concept, design, customer engagement, website hosting, voucher management, fulfillment
Built a multi-step user journey to distribute free Sarti Spritz vouchers at partner bars and restaurants across Germany.
Visitor lands on the campaign landing page and selects their desired venue to claim a free Spritz.
Upon selecting a venue, user completes a form capturing name, email address, and T&C consent for participation and data processing.
System automatically sends a “Welcome” email containing detailed voucher information and a “Redeem Now” button.
Clicking “Redeem Now” in the email redirects the user to a dedicated voucher-redemption page, clearly stating that the voucher is valid only at the chosen venue and must be redeemed in person.
On the redemption page, a second “Redeem Now” button instantly invalidates the digital voucher; if already used, the user sees a message indicating prior redemption (future versions will include a timestamp).
In-venue, the customer shows the digital voucher on their smartphone to staff and receives their free Campari Spritz.
Five minutes after redemption, an automated follow-up email is sent, kindly requesting venue feedback and checking if the drink was enjoyed.
If the voucher is not redeemed within 10 days, a reminder email is triggered to prompt the user to redeem before expiration.
since campaign launch
within 10 days
post-redemption
Fully digital, scalable solution—drives tastings in partner venues without a large field sales force.
Captures valuable consumer data through direct registration and automated follow-ups.
Boosts brand presence and loyalty via personal in-venue interactions.
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Digi-Local Visibility – Digital Discovery Activation
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