Driving distribution, product availability and listings with free product samples, menu card inlays, and perfect serve education at selected key accounts — executed at scale via a pull approach to ensure commitment and seriousness on the part of the gastronomy partners.
Client
Sarti
Industry
FMCG
Headquarters
Germany
Services
360° all-in: concept, design, customer engagement, website hosting, fulfillment
gratis-aperitivo.de is a data-driven activation mechanic developed to drive nationwide trial, menu listings, and consumer engagement for Sarti Rosa, a new product in the aperitif category. Leveraging big data and intelligent targeting, the platform identifies high-potential gastronomy venues across Germany and engages them through personalized physical mailings. These include free product samples, educational materials on the perfect serve, and branded menu inlays.
Unlike traditional field sales strategies, this scalable approach enables efficient outreach to tens of thousands of outlets—far beyond the reach of any physical sales force. It reduces cost per contact, ensures consistent brand storytelling, and delivers measurable results through digital tracking and user behavior analytics.
With a full 360° rollout—from concept and creative design to hosting, fulfillment, and customer support—the campaign combines precision targeting with a seamless user experience to maximize visibility and boost menu presence for Sarti Rosa across Germany's hospitality landscape.
the Q1 2025 launch
after QR code scan
no registration required
Scalable, cost-efficient, and data-driven — it gets your brand into the bars and onto the shelves of your target customers, complemented by tailored menu inlays and essential product knowledge, all delivered nationwide without the limits of a traditional sales force.
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Product Sampling Campaign – National Rollout
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Ready to unlock this mechanic for your business?