Driving distribution, product availability, and trial with free RTS product samples, digital integration assets for ordering platforms, and targeted education — delivered at scale to selected kiosk and delivery partners via a pull approach that ensures genuine interest and high relevance.
Client
Aperol (Campari Group)
Industry
FMCG
Headquarters
Germany
Services
360° all-in: concept, design, customer engagement, website hosting, fulfillment
gratis-aperitivo.de is a data-driven activation mechanic designed to drive nationwide trial and availability of Aperol Spritz Ready-to-Serve (RTS) through kiosks and delivery platforms. Using big data and precise targeting, the platform identifies high-potential B2B partners and activates them through tailored physical mailings and digital onboarding materials. These include free RTS product samples, digital assets for seamless webshop or app integration, and educational content for the perfect serve.
In contrast to traditional sales force strategies, this scalable solution enables efficient outreach to thousands of independent outlets—cost-efficient, brand-consistent, and trackable in real time.
From concept development and UX to fulfillment and customer onboarding, the campaign delivers a smooth user journey and helps cement Aperol Spritz RTS in high-frequency, on-the-go consumption channels.
since Q1 2025 launch
after QR code scan
no registration required
Scalable, cost-efficient, and data-driven — it gets your brand into the hands of your target customers via high-traffic retail and delivery touchpoints, complemented by tailored digital assets and onboarding tools, all without the constraints of a traditional sales force.
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Ready to unlock this mechanic for your business?
