gratis-getränkekarte.de is an innovative and data-driven activation mechanic developed to drive nationwide menu listings and consumer engagement for Campari Deutschland GmbH's signature drinks. Leveraging big data and intelligent targeting, the platform identifies high-potential gastronomy venues across Germany and engages them through personalized physical mailings. These mailings guide recipients to a dedicated webshop where they can easily order free branded menu cards.

Unlike traditional field sales approaches, this scalable solution enables efficient outreach to tens of thousands of outlets—far beyond the physical reach of any sales team. It significantly reduces cost-per-contact, ensures consistent brand messaging, and provides measurable results through digital tracking.

With a 360° implementation—from concept and design to hosting, fulfillment, and customer engagement—the campaign combines precision targeting with a seamless user journey, making it a powerful tool to boost visibility and drive on-menu presence across the German hospitality landscape.