Campari Tasting Campaign

The brief

Get the Campari Spritz onto German tables. Not as a poster, not as a banner ad, but as a real drink in someone's hand, in a real bar, with the data trail to prove it.

What we built

A digital voucher journey running on the same logic as our Sarti campaign, retuned for Campari's tone and partner network. Guests pick a venue, claim a free Spritz, and the rest of the funnel takes care of itself.

The guest journey

• Visitors land on the campaign page and pick a Campari partner venue from the list.
• They submit name, email and consent. That's the whole form.
• A welcome mail lands within seconds with the voucher and a clear "Redeem now" button.
• "Redeem now" opens a redemption page that spells out the rules: this voucher only works at the chosen venue, in person, today.
• The second "Redeem now" tap, in front of staff, kills the voucher on the spot. Try it twice and the system just says it's already done.
• Bartender sees the redeemed screen, pours a Campari Spritz, done.

What runs by itself

• Five minutes after redemption, a feedback mail asks the guest to rate the drink and the venue.
• Vouchers untouched after ten days get one friendly reminder, then quietly expire.