Same play, Campari red. 45% of vouchers got redeemed.
Client
Campari Deutschland GmbH
Industry
FMCG
Services
End to end: concept, design, customer journey, hosting and voucher management.
The brief
Get the Campari Spritz onto German tables. Not as a poster, not as a banner ad, but as a real drink in someone's hand, in a real bar, with the data trail to prove it.
What we built
A digital voucher journey running on the same logic as our Sarti campaign, retuned for Campari's tone and partner network. Guests pick a venue, claim a free Spritz, and the rest of the funnel takes care of itself.
The guest journey
Visitors land on the campaign page and pick a Campari partner venue from the list.
They submit name, email and consent. That's the whole form.
A welcome mail lands within seconds with the voucher and a clear "Redeem now" button.
"Redeem now" opens a redemption page that spells out the rules: this voucher only works at the chosen venue, in person, today.
The second "Redeem now" tap, in front of staff, kills the voucher on the spot. Try it twice and the system just says it's already done.
Bartender sees the redeemed screen, pours a Campari Spritz, done.
What runs by itself
Five minutes after redemption, a feedback mail asks the guest to rate the drink and the venue.
Vouchers untouched after ten days get one friendly reminder, then quietly expire.
since launch
within 10 days
following redemption
It's all digital. No clipboards, no street team, no logistics nightmare around physical vouchers.
You get clean first-party data. Every drink poured leaves a name, an email and a feedback score behind it.
The brand shows up where the decision happens: in someone's hand, in their favourite bar.
Sarti Tasting Campaign
Campari Tasting Campaign
AI Web Creator
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Sarti Tasting Campaign
Campari Tasting Campaign
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