Developed a step-by-step digital journey to distribute complimentary Campari Spritz vouchers at selected bars and restaurants throughout Germany.

Visitors access the campaign page, browse a curated list of partner venues, and pick their preferred location for a free Spritz.

After venue selection, users complete a form capturing their name, email address, and agreement to terms and data processing.

An automated “Welcome” email is sent immediately, detailing voucher instructions and featuring a “Redeem Now” button.

By clicking “Redeem Now” in the email, users are directed to a dedicated voucher-redemption page, which clearly states the voucher’s validity only at the chosen venue and requires in-person redemption.

On the redemption page, a second “Redeem Now” button instantly invalidates the digital voucher; if already used, users receive a notification indicating prior redemption (future enhancements will include the exact timestamp).

In-venue, customers present the digital voucher on their smartphones to staff, who then honor it by serving a free Campari Spritz.

Five minutes post-redemption, an automated follow-up email is dispatched, kindly asking users to rate their experience and provide feedback on the venue.

If a voucher remains unredeemed after 10 days, a reminder email is triggered to encourage the user to claim their free Spritz before expiration.